Cucculelli Shaheen Sets NYFW Ablaze
Cucculelli Shaheen isn’t a brand you wear because you want attention, but a brand you wear because you already have it. Founded in 2016, the New York based couture house charmed the city with its intricate hand embroidery, celestial symbolism, and modern romanticism.
Anna Rose Shaheen, the brand’s co-founder, retains the firm belief that “couture should empower the wearer, not overpower them.” The intentionality of their collections is evident in her commitment to highlighting the feminine physique through the strength of the design, not limiting the body to rigid silhouettes. She sculpts the silhouette intentionally to honor the body.
Co-founder, Anthony Cucculelli only strengthens the cut, the technique, and the architectural integrity that holds the dream of Cucculelli Shaheen together. The sophisticated motifs that ooze out of his creative mastermind have given collection after collection the most decadent and rich design language on which the philosophy of the brand prospers.
Photos via @cucculellishaheen on Instagram.
Unlike surface embellishment meant to dazzle from afar, Cucculelli Shaheen’s embroidery invites intimacy; it rewards the observer who comes closer, who looks carefully.
They also draw heavily on the idea of the cosmos and all the stars, constellations, and geometry that makes up the galaxy. Wearing their garments, then, becomes a way to appreciate the infinite expanse of the universe, and one’s unique and personal position within it. Cucculelli Shaheen’s designs transcend fleeting fashion, and embody the eternal glory that is a well constructed, almost mythic quality of good fashion.
At the heart of the brand lie elements of modern romanticism that honor beauty, longing, and emotion. Strength is balanced with delicacy, and structure with this sense of softness – as if looking upon a Bernini piece that feels soft enough to mold. With silhouettes that match the body’s natural form, Cucculelli Shaheen’s runway is a canvas for the most romantic of pieces. Like a myth, a memory, or a woman you only saw once, the house of Cucculelli Shaheen is creating that feeling that you have been trying so hard to describe, but never could.
Photos via @cucculellishaheen on Instagram.
This NYFW, Cucculelli Shaheen ignited the runway with Flaming Hearts, their twenty-first collection. True to form, the house elevated the runway into a full experience at Pier 40 – a location that satiated their appetite for the unexpected. We saw live bands, raw energy, and a punk rock spirit that added to the grit of New York City and the grandeur of their couture.
Photos via @cucculellishaheen on Instagram.
The Flaming Hearts collection is fiery, it’s sharp, and it has so much attitude. There is this sense of reckless elegance where beauty so seamlessly blends with edge. What made this collection special was the rough Jacquard fabrics, embroidery, and layers of micro-tube beads, pearls, and metallic florets over scalloped netting and tule. Just absolutely incredible work. I cannot wait to see you all at the storefront in SoHo for an even better look.
Xoxo,
Annie
